Canada Goose enters eyewear with Marchon deal

Canada Goose announced on Thursday it has entered into a long-term global licensing agreement with Marchon Eyewear for the manufacturing and distribution of the luxury brand’s debut eyewear collections.

Under this partnership, the duo will debut new sun and optical styles, as part of the first-ever Canada Goose eyewear collections, rolling out globally beginning spring 2025.

“Our expansion into eyewear marks an exciting new chapter for our brand, emphasizing a commitment to creating a lifestyle of products and deepening our connection with consumers across all seasons,” said Dani Reiss, chairman and CEO, Canada Goose.

“As with every product we create, we will deliver exceptional quality, craftsmanship and protection from the elements – and we know that our partners at Marchon share our vision.”

Incorporating signature design elements and performance features, all Canada Goose eyewear styles will be crafted with sustainable materials, include Eastman Acetate Renew, Plant-based resin, and Titanium — in line with both company’s environmental ethos.

“In our ongoing effort to add world class partners to our portfolio of brands, we are excited to welcome Canada Goose and bring their performance luxury brand to consumers around the world,” said Thomas Burkhardt, president, Marchon Eyewear. 

“Canada Goose shares our dedication to quality, craftsmanship, and design, along with their commitment to using sustainable materials, we are confident their expansion into eyewear will add to the brand’s continued success.”

Canada Goose eyewear will be sold through select optical retailers, department stores, Canada Goose stores, and via the brand’s online store, as well as at Eyeconic in the U.S.