Grounded in red, symbolic of luck and prosperity in Chinese culture, the capsule introduces a seasonal iteration of the Burberry Check, as well as a B snake motif to honour the new year. The collection features a wide array of wardrobing options including outerwear, a trench dress and jersey separates. Garments are also available in miniature proportions including a puffer jacket and seasonal check scarf. Accessories, perfect for gifting, include scarves made in silk or cashmere, a leather wallet, hats and a bag charm.
Burberry celebrates the Year of the Snake with a capsule collection designed in collaboration with Chinese bamboo artist Qian Lihuai.
The collection features red-themed garments, including outerwear, dresses, and accessories, along with miniature items.
Lihuai crafted nine bamboo sculptures for the campaign, symbolising love, care, and family.
To celebrate the collection, Burberry has partnered with Qian Lihua, one of the most influential bamboo-weaving artists in China. Weaving is intrinsic to Burberry’s heritage, from the innovative open and reticular weave of the signature gabardine to the unmistakable Burberry Check scarf. Hailing from a family with a rich history in bamboo weaving, Lihua is known for bringing a contemporary nuance to the cherished, ancient craft.
Lihua has crafted a collection of nine bamboo art sculptures for Burberry, the ‘Us’ series, which feature in a campaign starring actor and Brand Ambassador Zhang Jingyi and shot by photographer Walter Pfeiffer, as well as the windows of key flagships in China. Handwoven and shaped into abstract, serpentine forms, they stand as individual pieces with their own story yet interconnect to create a whole. They are bound together like the unbreakable ties of family, inseparable yet distinct in their individuality, embodying themes of love, care and support which are central to the Year of the Snake. The collaboration has also conceptually inspired store windows across the region, the company said in a press release.
“I’ve always been drawn to Burberry’s signature patterns, and it struck me how the textures and colours have an extraordinary resemblance to the intricate designs found in bamboo weaving. It feels like a natural connection,” said Lihuai.
“The Year of the Snake is a new beginning – a moment to open a fresh chapter. For me, the best part of this time of year is gathering with loved ones, sharing good food and conversation, and soaking in the festive warmth. Shooting Burberry’s campaign gave me a similar sense of connection, especially collaborating with photographer Walter Pfeiffer and the intricate bamboo art installations by artist Qian Lihuai. Creating unique festive memories with Burberry was an absolute joy,” said Zhang Jingyi, brand ambassador.
Fibre2Fashion News Desk (RR)
