Brooks Brothers revamps New Delhi store

Menswear specialist Brooks Brothers has relaunched its exclusive brand outlet in New Delhi’s Ambience Mall in Vasant Kunj. Measuring 1,866 square feet, the newly revamped store is designed to boost customer experience with a new design and features.

“We warmly welcome you to explore the newly unveiled Brooks Brothers boutique and immerse yourself in its redefined elegance,” announced Brooks Brothers in a press release. “Discover the latest trends, embrace authentic American heritage, and find the perfect pieces to elevate your wardrobe.”
 
The store’s new interior is designed to reflect the brand’s over 100 year heritage while keeping abreast of current trends. Brooks Brothers’ signature navy blue hue colours the walls and light oak wood and white finishes on the wall units add warmth. The store also incorporates elements of technology such as a large digital screen which showcases new collections and campaigns.
 
Brooks Brothers was founded in 1818 in the US and today retails over 30 product categories ranging from tailored clothing, outerwear, and accessories to sportswear, homeware, and home ware. The brand caters to men, women, and children and counts over 500 brick-and-mortar stores in more than 45 countries worldwide.