From September 22 to 24, premium bridal and occasion wear exhibition Bridal Asia will bring together a wide array of clothing, accessories, and jewellery brands in New Delhi for a festive edition. The shopping fair will take place at the city’s NSIC Grounds in Okhla.
The Delhi edition of Bridal Asia will feature product categories including fine jewellery, bridal wear, occasion wear, accessories, trousseau items, and gift items among others. Luxury traditional wear brand Anushree Reddy will present its latest collection of heavily embellished, floral lehengas at the event, giving the capital’s shoppers the chance to browse the household name brand’s latest creations in person, the event organisers announced on Facebook.
Other occasion wear brands scheduled to take part in the shopping fair include Sahil Kochhar, Sva by Sonam and Paras Modi, Itrh, Prints by Radhika, and A Yellow Stone among others. Jewellery brand Badalia Gems Jewellers will travel from Kolkata for the fair.
Bridal Asia holds business-to-customer shopping fairs in a number of large Indian cities with the aim of connecting premium brands with affluent shoppers to boost both sales and brand awareness. Bridal Asia has held shopping fairs in cities including Mumbai, Hyderabad, and New Delhi and its main target audience is affluent millennial shoppers.
Bridal Asia is also gearing up to hold a shopping fair in Mumbai from August 12 to 13 at the metro’s Jio World Convention Centre. The event will feature brands including Tad, Amama, Sambhav Mehta Fine Jewels, and Sureena Chowhri among others.
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