Brandman Retail partners with Wolverine Worldwide to bring Saucony to India

Sports brands business Brandman Retail has announced an exclusive distribution agreement with Wolverine Worldwide to bring performance footwear brand Saucony to the Indian market, beginning with its autumn/ winter 2024 collection.

“We are excited to bring Saucony’s legacy of performance and innovation to our customers,” said Brandman Retail’s managing director Arun Malhotra in a press release on October 25. “At Brandman, we share a passion for excellence and sustainability, aiming to elevate the running experience for athletes in India. Our curated selection represents the pinnacle of athletic footwear, empowering athletes to reach their full potential with cutting-edge technology and design. Join us in celebrating the fusion of performance, style, and sustainability with Saucony, now available exclusively at Brandman. Welcome to the new era of running.”
 
Through the partnership, Saucony’s running shoes and lifestyle footwear have launched across the country with an omni-channel approach. Online, Brandman Retail has partnered with Reliance Retail’s multi-brand platform Ajio to launch on its e-commerce store.
 
The tie up also strengthens Brandman Retail’s global brand portfolio which also includes New Balance and On. Saucony aims to tap into the rising demand for performance-driven, premium footwear in India for growth in the market. 
 
Saucony’s brand history dates back to 1898. The label retails athlete-driven footwear designed to help the wearer to run faster.