Two new films released this Friday – Emergency and Azaad. Both were aiming primarily for multiplex audiences and whole former is a political drama, latter is a period film with a horse as the centre of attraction. Kangana Ranaut had completed Emergency some time back and has finally released the film in theatres after weathering all the storm. On the other hand, Ajay Devgn is seen in a special role in Abhishek Kapoor’s Azaad, which is the launchpad of his nephew Amaan Devgn along with Raveena Tandon’s daughter Rasha Thadani.
Both the films were always expected to grow primarily on the basis of word of mouth. Emergency is as it is a content film which means from limited footfalls on the day of release, it basically aims for that Saturday and Sunday audience to take it through. On the other hand, Azaad had to rely on younger audiences to step into theatres to welcome the newcomers, something which required chartbuster music or action to make it happen on the very first day.
There was some aid that came from Cinema Lovers Day as tickets were available at much cheaper price. Emergency had a better advantage here, as was seen from evening and night shows that did grow, hence resulting in Rs. 2 crores coming in. Also, the reports have also ranged from decent to good, which means one can expect good growth today even on normalised price. On the other hand, Azaad was low and though one didn’t expect collections to be anything major due to aforementioned reasons, still it would have been better to accumulate more than Rs. 1.40 crore that it eventually did on Friday. All eyes are now on how the film sustains from here with regular ticket prices coming into force.
Note: All collections as per various box office sources
More Pages: Azaad Box Office Collection , Azaad Movie Review
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