Bonkers Corner collaborates with Smiley Originals for graphic apparel line

Apparel brand Bonkers Corner has collaborated with Smiley Originals, in association with Viacom18 Consumer Products, to launch the ‘Bonkers Corner x Smiley Originals’ collection, offering graphic and youthful casual wear for men and women.

“Partnering with Smiley Originals, a global symbol of positivity, is a dream come true for us,” said Bonkers Corner’s
founder Shubham Gupta in a press release. “We’ve worked tirelessly to merge
innovation, design, and creativity into this collection, and we can’t wait for
our customers to experience it. This collaboration is not just about clothing- it’s
about celebrating originality and spreading joy through fashion.”
 
The collaborative collection features graphic t-shirts, printed camisoles, baby tees, and sweaters emblazoned with the Smiley Originals signature smiley face and other playful designs. Bonkers Corner announced that it is the first Indian homegrown brand to collaborate with the Smiley Originals label.
 
“We’re incredibly excited to be partnering with Bonkers
Corner on this collaboration,” said The Smiley Company’s chief product officer Ross
Wilson. “The products are a perfect fit for the Smiley Originals brand,
focusing on creativity and positivity in the designs that feel truly authentic
to our mission of spreading positivity. As we continue to expand into the
Indian market we’re thrilled to be working with Bonkers Corner, as well as new
brands and companies that echo our own values and audiences.”
 
To mark the collection’s launch, Bonkers Corner will hold events across its Mumbai and Bengaluru stores. “We are thrilled to bring together two dynamic forces in fashion- Bonkers Corner’s bold, fashion forward innovation and the timeless positivity of Smiley Originals,” said Viacom18 Consumer Products’ head Sachin Puntambekar. “This collaboration represents
a fusion of creativity and optimism, embodying the spirit of today’s youth
culture.”