Barcelona opens first store in Muzaffarpur

Menswear brand Barcelona has made its brick-and-mortar debut in Muzaffarpur. The new store expands the brand’s retail presence in the northern state of Bihar and brings its selection of casual and formal wear to the city’s shoppers. 

“Muzaffarpur hum aa gayil ba,” announced Barcelona India on Facebook. “Looking for that perfect outfit but tired of the same old options? We’re so excited to join the vibrant city of Muzaffarpur and become part of your style story. Come visit us at Kalambag Chowk, Station Road, near Mai Sthan.” 
 
The store houses a selection of western wear staples for men ranging from smart blazers, shirts, and trousers to casual t-shirts, hoodies, and polo shirts among other garments. The store has a dedicated segment for Barcelona’ denim line which features a broad selection of cuts and washes. 

Barcelona focuses on a franchise model for its brick-and-mortar expansion to enable it to reach new locations without a large, upfront investment. The business plans to launch a further 100 franchise stores in India in the 2024 calendar year. 
 
Barcelona was established by entrepreneur Jaimin Gupta in Ahmedabad in 2015 as a men’s mid-priced western wear label. The brand now counts over 125 franchise stores across India and has a presence in over 50 cities across the country. Barcelona also plans to launch an initial public offering in the near future, although a date has yet to be set.