Aza Fashions plans expansion in tier 2 cities, opens store in Surat (#1685480)

Aza Fashions, a leading multi-designer luxury retail store is planning to expand its retail presence in the Indian market with focus on tier 2 cities.

The retailer recently opened a10,000 sq ft flagship store on Dumas Road in Surat as part of its expansion strategy.

The store will offer an extensive range of bridal couture, festive wear, menswear, accessories, and jewellery from some of India’s leading designers.

Aza Fashions is expecting a monthly revenue of approximately Rs 3,000 ($34) per sq ft in its first year from its newly launched store.

Commenting on the expansion, Alka Nishar, founder chairperson of Aza Fashions in a statement said, “Surat has always been known for its rich textile heritage and growing luxury market. Launching our flagship store here is a testament to Aza Fashions commitment to bringing the best of Indian couture to emerging cities.”

Devangi Parekh, managing director at Aza Fashions added, “Surat is not just the hub of India’s textile industry; it’s also home to a sophisticated consumer base that values quality craftsmanship and luxury. By entering this market, we are not only expanding our footprint but also strengthening our position as a pan-India luxury retail leader.”

Founded in 2005, Aza Fashions retails designer menswear and womenswear by labels including Sabyasachi, Manish Malhotra, Anamika Khanna, Rohit Bal, Tarun Tahiliani, Anita Dongre, Gaurav Gupta, Anju Modi, Anushree Reddy among others.