AxisRooms, a leading hotel distribution technology provider, has reported a remarkable 60 per cent boost in revenue for India’s Bloom Hotels in 2023 compared to the previous year. The surge is attributed to a significant increase of about 50 per cent in online sales through AxisRooms Channel Manager solution, leveraging real-time distribution and intelligent pricing capabilities of the Revenue Management system.
Bloom Hotels, with 47 properties spanning across India, has earned a reputation for offering exceptional services at surprisingly affordable rates. Catering to both leisure and business travellers, the hotel chain has strategically positioned itself as a provider of great rooms in prime locations.
Before adopting AxisRooms in 2017, Bloom Hotels faced challenges in updating rates and availability on Online Travel Agencies (OTAs), resulting in inconsistencies. The absence of a Channel Manager also posed difficulties in selling more rooms at optimal rates to maximize occupancy and revenue. The adoption of AxisRooms addressed these issues, providing a comprehensive solution for effective online sales and revenue management.
Hemant Verma, Group Revenue Manager at Bloom Hotels, explained their decision to choose AxisRooms, stating, “Our objective was to drive online sales, primarily via OTAs. After a few rounds of careful deliberations, we found that AxisRooms Channel Manager fit all our requirements. The speed/efficiency of their Channel Manager tool and intuitiveness of their Revenue Management system were key factors in adopting them.”
Expressing satisfaction with the business benefits derived from AxisRooms, Hemant added, “It is great to see that our room sales and revenue have gone up by 50 per cent and 60 per cent, respectively, in 2023 compared to 2022, thanks to the AxisRooms Channel Manager and Revenue Management System. This has undoubtedly been our best business investment so far.”
Ravi Taneja, Chief Operating Officer at AxisRooms, commented on the success, saying, “We are thrilled to see that Bloom Hotels are experiencing exceptional business benefits from our solutions. The increase in their sales and revenue is proof of our dedication to assisting hotels with high-quality solutions that result in unmatched growth.”
GoMMT, the owner of Goibibo and MakeMyTrip, has secured the top spot for the sixth consecutive year, showcasing its unwavering influence in the Indian subcontinent. Booking.com and Agoda retained their second and third positions, consistently holding their ground from the previous year. TravelGuru exhibited notable growth by climbing two spots to secure the fourth position, while Expedia slightly receded to the fifth spot in the ranking.
