France Tourism Development Agency (Paris), Atout France, in collaboration with eight of its worldwide offices – USA, Canada, Brazil, Mexico, Middle East, India, Japan and South Africa has launched a new certified B2B E-learning programme, titled “France Connaisseur”. This will be the first to be followed by other markets.
The announcement was made by Atout France in the presence of Jean-Marc Séré-Charlet, the Consul General of France in Mumbai at a B2B event, held at the Residence of France in Mumbai on June 13.
A user-friendly and interactive platform, this programme is aimed at educating the trade partners and allows an in-depth discovery of each of France’s diverse regions and its overseas territories. The content includes information on accessibility, accommodation, sightseeing, gastronomy and the savoir-faire of the regions, Atout France shared.
According to Visit Finland, Covid-19 has caused 12 billion euros in losses to Finland, and the ongoing Russia-Ukraine war has resulted in an annual loss of 1.2 billion euros. Before 2019, Russians accounted for 12 per cent of tourists staying overnight in Finland, while Asians made up 17 per cent.
In addition, the content includes informative trivia and lesser-known facts with videos and photos to illustrate the varied touristic offering of the country. The programme is devised so that users can complete it at their own time and pace without a specific deadline. Upon successful completion of 15 modules, users are required to take a final assessment test before receiving a “France Connaisseur” certificate, Atout France said.“We are very excited to launch the e-learning programme in India. The e-learning platform provides an in-depth understanding of France and its regions and for our trade fraternity, an opportunity to enrich their product knowledge of France,” said Sheetal Munshaw, Director Atout France India.
“It is an endeavour to create an inner circle of “Friends of France” through this initiative and engage with a community that is committed to the cause of showcasing and promoting France as a preferred tourist destination to the Indian audience,” she said.
Additionally, Atout France announced that one lucky winner stands to win a fully sponsored trip to France upon successful completion of the programme. This offer is for the Indian market only, the tourism agency said.
