Andam 2025 welcomes a creatively charged jury

The 2025 edition of the Andam Prize (National Association for the Development of the Fashion Arts) introduces a jury infused with artistic and cultural sensibility. Under the presidency of Sidney Toledano—the esteemed LVMH executive and president of the French Fashion Institute (IFM)—this year’s panel includes a lineup of prominent French figures from the worlds of music, film, and contemporary art.  

Among them: singer Lucky Love, actress Lou Doillon, singer-songwriter Eddy de Pretto, and art dealer Emmanuel Perrotin. Handpicked by Toledano, who also serves as patron of this 36th edition, these new jurors reflect a broader cultural perspective in evaluating the next generation of fashion talent.

Eleven guest members will join the permanent jury, which includes 22 representatives from Andam’s two founding partners—the French Ministry of Culture and DEFI—alongside major private sponsors. New to the patron circle this year is Alexandre Mattiussi, founder of Ami Paris and winner of the Andam Prize in 2013, now returning as a sponsor and mentor.  

Other guest jurors include Pascal Morand, executive president of the Fédération de la Haute Couture et de la Mode; Sarah Andelman, founder of the legendary concept store Colette and consulting agency Just an Idea; journalist Sophie Fontanel; filmmaker Loïc Prigent; Georgian influencer Beka Gvishiani of the Style Not Com Instagram account; Ethiopian model Liya Kebede; and American stylist and creative consultant Carlos Nazario.  

Andam opened its call for applications in January. Founded in 1989 by Nathalie Dufour, who continues to serve as the organization’s executive director, the prize maintains its generous €700,000 endowment, matching the 2024 edition. Finalists will be announced in late May.    

The winners will be revealed on June 30, 2025, with five prizes to be awarded. The Grand Prix de l’Andam will offer €300,000, while the Grand Prix Spécial, the Prix Pierre Bergé, the Accessories Prize, and the Innovation Prize will each award €100,000. Alexandre Mattiussi will serve as the mentor for the Prix Pierre Bergé, and further details about the Innovation Prize are expected to be announced soon.