TechnoSport launches first North India EBO in Indore

Performance-driven active wear brand TechnoSport has opened its first exclusive brand outlet in North India. Located in Indore’s Phoenix Citadel Mall, the store measures 1,200 square feet and opened its doors to the public with a range of promotional offers.

“Opening our first store in Central India, particularly in a vibrant city like Indore, is a momentous occasion for TechnoSport,” said TechnoSport’s director Sandeep Jhunjhunwala in a press release. “Indore’s young population and active lifestyle make it a perfect fit for our brand. We are excited to bring our innovative activewear to the people of Indore and be a part of their fitness journey.”

The new TechnoSport store held its official launch on April 24 and follows the brand’s recent store expansion in South India. Key elements of the new store include TechnoSport’s Cotflex collection of activewear for Spring/ Summer 2025, made using anti-microbial textile technology.

“This is our first store outside of Southern India, and we are thrilled to have chosen Indore. We have observed great traction for the brand in Madhya Pradesh and Chhattisgarh through our website and other marketplaces,” said TechnoSport’s CEO Puspen Maity. “Given this positive response, we are planning to launch six more stores in Central India this financial year, further solidifying our presence in the region.”