Diadem launches in-store colour analysis services with K-Color Code

Chennai-based fashion house Diadem has introduced in-store colour analysis using the K-Color Code system to bring Korean colour analysis to Indian shoppers and drive in-store footfall. 

“At Diadem, we wanted to eliminate the guesswork,” said Shiny Cinderella, Diadem’s founder and CEO, In Fashion Business reported. “So many people walk into a store unsure about what suits them. With the K-Color Code, we give them clarity– scientifically and stylistically. It’s not just about colors you love; it’s about colors that love you back.”

The brand announced that it is the first in the Indian fashion industry to adopt the globally recognised Korean technique. The service is aimed at helping shoppers identify hues that complement their natural undertones, using a seasonal palette framework of Spring, Summer, Autumn, and Winter.

Developed in Korea, the K-Color Code provides personalised colour recommendations based on scientific analysis. Diadem’s in-store stylists will assess each customer’s skin tone and depth, matching them to a palette that enhances their natural features. The service is offered free of charge.

“Fashion is more than fabric– it’s how you feel in it,” said Cinderella. “And nothing feels better than knowing you’re wearing something that brings out your best. That’s what we aim to offer with every outfit at Diadem–confidence, joy, and a sense of identity.”

With two flagship stores in Nungambakkam and T Nagar, Diadem counts one lakh square feet of retail space, offering sarees, lehengas, gowns, and menswear. The label caters to weddings and special occasions, with collections for women, men, and children, according to its Facebook page.