Platinum Guild International to launch ‘Platinum Season of Love’ campaign in over 360 Indian cities

The Platinum Guild International India has announced the roll out of the seventh edition of its  ‘Platinum Season of Love’ campaign in over 360 Indian cities in collaboration with over 1,800 jewellery stores to promote the precious metal.

“The return of Platinum Season of Love reflects our ongoing commitment to place the consumer at the core while strengthening our retail partnerships to fuel this momentum,” said PGI India’s managing director Vaishali Banerjee, the Gem and Jewellery Export Promotion Council reported on its website. “This initiative is a powerful example of how strategic collaboration can drive consideration, and unlock sustained category growth.”

The PGI India campaign will run from April 25 to May 31 and will span metro and Tier 1, 2, and 3 locations to reach a wide breadth of customer demographics. Designed to deepen retail partnerships, the campaign highlights PGI India’s three main branded collections: ‘Platinum Love Bands,’ ‘Men of Platinum,’ and ‘Platinum Evara.’

“With PGI’s marketing push for both the Men of Platinum and Platinum Love Bands, this season promises even greater momentum,” said Kalyan Jewellers’ executive director Rajesh Kalyanaraman. “Returning after a year, we anticipate a strong resurgence, especially during the wedding season, making this the perfect time for customers to acquire platinum.”

The campaign features designs manufactured in 95% pure platinum and aims to promote the tenets of meaning, rarity, and self-expression. “This initiative presents an excellent opportunity to engage younger consumers while driving higher conversions,” said GRT Jewellers’ managing director Anand Ananthapadmanabhan. “We look forward to delivering our best this season with exclusive collections across categories, offering exceptional platinum experiences to our customers.”