Intersport, a global leader in sporting goods retail, has reported financial results for the 2024 calendar year, closing with global omnichannel sales reaching €14.0 billion (~$15.05 billion). This marks a 2.1 per cent increase compared to 2023.
Intersport has reported $15.05 billion in 2024 omnichannel sales, a 2.1 per cent rise from 2023, fuelled by digital momentum, store expansion, and major sports events.
Strong growth came from France, Italy, and Switzerland.
Its ‘Grow Together Faster’ strategy drives innovation, partnerships, and local engagement, with a focus on Private Label Brands and youth outreach.
The growth was underpinned by both digital momentum and an expanding physical footprint. Intersport’s global network of multi-format stores grew by 83 locations, bringing the total to 5,464 stores across 42 countries. This expansion reinforces the company’s hyperlocal strategy, catering to diverse markets through localised retail experiences, the company said in a press release.
Despite macroeconomic challenges, Intersport recorded particularly strong performance in its French, Italian, and Swiss markets. Growth was also evident across key product categories, notably Sportstyle, Football, and Running.
Fourth quarter delivered the highest overall sales, while third quarter registered the most significant year-on-year growth. The third quarter’s results were bolstered by major international events, including the Olympic Games in France and the European Football Championship in Germany.
“We are very happy to see positive results for 2024, which demonstrate the ongoing transformation and strategic growth we are pursuing across the Intersport Group. We are equally optimistic for 2025, as we continue to collaborate closely with our many Intersport National Organisations to ensure we keep providing real value for our customers across multiple categories, thanks to our comprehensive range of products, brands and our Private Label Brands,” said Corinne Gensollen, chairman of Intersport International Corporation GmbH.
Intersport’s ongoing growth is closely linked to its strategic transformation plan, ‘Grow Together Faster’. The strategy focuses on accelerating growth and enhancing consumer engagement through innovation, omnichannel excellence, and dynamic business models.
As part of this strategy, the brand has formed impactful partnerships to deepen its global footprint—most notably in football with EA SPORTS FC 25, where Intersport secured a presence in the digital gaming space, and in handball through its official partnership with the IHF Men’s World Championship 2025.
“Further priorities for this year include strengthening Intersport’s Private Label Brands, deepening partnerships with key Strategic Brands, and collaborating closely with Intersport National Organisations to enhance our hyperlocal store network. While families remain integral to Intersport’s consumer base, our brand is also committed to engaging with the next generation through innovative specialist store formats, unique local activations, and impactful marketing initiatives – keeping us at the very heart of sport,” added Pierre Irelli, chief commercial officer of Intersport International Corporation GmbH.
Fibre2Fashion News Desk (HU)
