Calvin Klein taps Bad Bunny for spring 2025 campaign

Calvin Klein unveiled on Tuesday its spring 2025 campaign starring global superstar and three-time Grammy award-winner Bad Bunny.

Shot and directed by fashion photographer Mario Sorrenti, the campaign captures Bad Bunny in an immersive world where sensuality takes center stage, with the campaign film set to his hit song ‘EoO’.

As part of the campaign, the multi-platinum recording artist is styled in Calvin Klein’s new Icon Cotton Stretch underwear, a modern evolution of the brand’s iconic designer underwear. The new line features a stitch-free Infinity Bond waistband, a supportive contour pouch, and enhanced shape retention for optimal comfort and fit. The line is available in various styles including briefs and trunks. 

The campaign launches online, with exclusive content featuring Bad Bunny rolling out across the brand’s social media channels throughout the week. The campaign will also be showcased in high-impact out-of-home placements worldwide. 

“This has been in the works for some time now, seeing it finally come to life has been gratifying,” said Bad Bunny. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”