Lee expands portfolio with launch of Stormtrooper collection

Global denim brand Lee has expanded its offerings with the launch of an exclusive collection Stormtrooper targeted at young Indian consumers.

The Lee X Stormtrooper collection features graphic t-shirts, oversized tees, and coordinated jogger sets.

The collection has been designed by the in-house team of Lee’s exclusive licensee in the Indian market Ace Turtle.

Commenting on the launch, Nitin Chhabra, CEO of Ace Turtle in a statement said, “We are delighted to bring the Lee X Stormtrooper collection to young Indian consumers, blending the legacy of Lee heritage with the ever-increasing appeal of science fiction. This India-focused collaboration reimagines the iconic Stormtrooper through bold, modern designs, creating a unique fusion of fashion and fandom.”

“With this launch, we continue to push the boundaries of style, offering a collection that resonates with the dynamic spirit of new-age and fashion-forward Indian consumers,” he added.

The Lee X Stormtrooper collection is available at Lee retail stores and leading department store chains Shoppers Stop, Lifestyle, Pantaloons, Kapsons, & Lulu Fashion across India.