Nykaa Fashion expands brand portfolio with launch of The Indian Garage Co

Multi-brand fashion retailer Nykaa Fashion has expanded its menswear portfolio with the launch of direct-to-consumer fashion brand The Indian Garage Co (TIGC) on its platform.

With this launch, TIGC will offer its latest collection that includes anime-inspired oversized streetwear, linen ensembles, satin shirts, stretch chinos, tailored formals and more.

To drive customer engagement, TIGC and Nykaa Fashion have launched the ‘Too cool for school’ campaign that includes influencer collaborations, interactive activations, and targeted digital marketing on social media platforms.

Commenting on the launch, Adwaita Nayar, executive director at Nykaa in a statement said, “The launch of TIGC on Nykaa Fashion brings a bold new dimension to our ever-growing menswear portfolio, fusing high-street fashion with versatile essentials that are reshaping the future of modern menswear.”

Anant Tanted, founder CEO of TIGC added, “As a digital-first brand, The Indian Garage Co has always adapted to the evolving consumer landscape. This collaboration strengthens our digital presence and reinforces our commitment to making contemporary, stylish apparel easily accessible across India.”

Founded in 2012, The Indian Garage Co retails online through its official website as well as on major e-commerce platforms such as Myntra, Ajio, Amazon, Flipkart, Snapdeal and UAE’s Noon.