Being Human Clothing partners with Marvel for Captain America line

Apparel brand Being Human Clothing has launched an exclusive line of licensed Captain America clothing to celebrate the release of the new Marvel Studios movie. Designed to engage both fashion and cinema fans, the graphic collection features the hero motif of Captain America’s shield as well as motifs inspired by Marvel ‘Super Heroes‘ such as Spider-Man, Black Panther, and Thor. 

“At Being Human Clothing, we are always looking for ways to make fashion more meaningful,” said Being Human Clothing’s chief operating officer Vivek Sandhwar in a press release. “This Marvel-inspired collection allows us to celebrate these beloved Super Heroes while staying true to our philosophy of purposeful fashion. We’re excited to see our customers embrace their individuality and unleash their inner hero through this collection.”

The new licensed collection has launched across Being Human Clothing’s exclusive brand outlets, a range of multi-brand outlets, and numerous online platforms. Focusing on Being Human Clothing’s signature offering of casual western wear, the collection features t-shirts, polo shirt, shirts, denim jackets, and jeans. To celebrate the launch of the collection and engage shoppers, Being Human Clothing has launched a range of immersive brand activations including interactive zones in its brick-and-mortar stores and Captain America-themed installations among others. 

Launched in 2012, Being Human Clothing is part of Being Human – The Salman Khan Foundation, which works to promote education and healthcare initiatives for underprivileged individuals. Being Human Clothing has a retail presence in 15 countries globally and is designed to help to fundraise for its charitable arm.