Bringing fresh energy to two of adidas’ most iconic trainer profiles, SL 72 and Samba, with the must-have print of the season – cow print – the exclusive designs seamlessly blend adidas’ sportswear heritage with ASOS’s cutting-edge style, offering bold, trend-driven pieces that ASOS’s fashion-loving 20-something customers crave.
ASOS has launched two exclusive Adidas trainers, SL 72 and Samba, in cow print today.
Fusing Adidas’ heritage with ASOS’s trend-driven style, the designs cater to fashion-savvy 20-somethings.
A Kings Cross pop-up on February 20 will offer free hot drinks, exclusive merchandise, and a chance to win a limited-edition pair, celebrating the collaboration in style.
The two statement silhouettes are styled with a curated edit of adidas’ timeless three-stripe apparel and an exclusive ASOS DESIGN collection created through its Test & React model for looks that feel contemporary and authentic.
Tim Williams, Sportswear Director at ASOS, says: “We know our customers look to ASOS for the newest trends and particularly the speed we can access them. By working closely with adidas, we’ve brought a disruptive spin to two iconic trainers, creating something that feels new, exciting and truly fashion. Cow print is everywhere this season, and these trainers are the perfect way to nail the trend while staying true to adidas’ inimitable style.”
To mark the launch, ASOS and adidas will host a pop-up at Kings Cross Station on Thursday 20 February 2025, offering customers free hot beverages, exclusive merchandise and the chance to win one of the two limited-edition styles.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
