Brand Studio Lifestyle’s Highlander and Tokyo Talkies open joint apparel store in Lucknow

Brand Studio Lifestyle labels Highlander and Tokyo Talkies have launched a combined store in Lucknow’s Lulu Mall to bring their pan-India store total to 25 and offer a range of men’s and women’s western wear to the northern city’s shoppers. 

“New stores alert,” announced Lulu Mall Lucknow on Facebook. “Get ready to elevate your wardrobe because Highlander and Tokyo Talkies is now open at Lulu Mall Lucknow! From casual cool to effortlessly sharp, find styles that match your vibe. Drop by and shop the trendiest looks today!”

The store opened with a ribbon cutting ceremony and shoppers lined up to browse its selection of casual wear and youth-driven designs. Large digital screens showcase new designs and campaigns  in-store and both labels launch over 100 styles a week. 

“We are thrilled to announce the launch of our 25th store of Highlander and Tokyo Talkies at Lulu Mall, Lucknow,” announced Brand Studio Lifestyle’s CEO Shyam S Prasad in a post on Linkedin. “This is a special moment for us as we began our offline journey just a few months ago.”

Brand Studio Lifestyle Private Limited launched in 2015 and runs the fashion brands Vishudh, Ketch, Locomotive, and Hoop as well as Highlander and Tokyo Talkies. The business launched its direct to customer e-commerce store and shopping app GetKetch to house its range of brands and has served over three million customers in the past two and a half years, India Retailing reported.