The Indian Garage Co expands India retail presence with two flagship stores in Hyderabad

Indian fast fashion brand The Indian Garage Co has opened two exclusive brand outlets in Hyderabad, located in Vanasthalipuram and Sarath City Mall, as the label continues its pan-India brick-and-mortar expansion. 

“The brand has received immense love for its e-commerce platform from customers in Hyderabad and is confident that the region will warmly embrace this new venture,” said The Indian Garage Co’s head of retail Alka Dembla in a press release. “At The Indian Garage Co, we are committed to creating exceptional shopping experiences that perfectly combine style and accessibility. The launch of our exclusive brand outlets in Hyderabad represents a significant milestone in our mission to connect with fashion enthusiasts pan-India.”

The Indian Garage Co’s 2,300 square foot store in Vanasthalipuram is already operational and its 3,746 square foot store in Sarath City Mall opens its doors to the public on February 15. The business aims to reach a total of 100 brick-and-mortar stores across India and expects to see offline sales contribute 30% of its total revenue in the coming three to five years. 

“These stores reflect our dedication to offering vibrant spaces where customers can explore, engage, and shop with style,” said Dembla. “We’re delighted about this new chapter and excited to continue expanding our offline presence in key markets across India.”

Anant Tanted launched The Indian Garage Company in 2012 with a direct to customer ‘House of Brands’ approach. The business runs three labels: The Indian Garage Co, FreeHand, and HardSoda, and its main customer demographic is Gen Z Indians. 

“By creating immersive shopping experiences, we aim to bring our unique vision of fashion to even more customers,” said Tanted. “As we continue to expand our offline presence across India, we are committed to reshaping the fashion retail landscape and paving the way for our future growth in international markets”.