Himesh Reshammiya starrer Badass Ravi Kumar – the 80s style entertainer has surpassed all previous expectations and opened in the range of Rs. 4.25 crores to Rs. 4.75 crores, as against the earlier predictions of Rs. 1.25 crore from all the leading players. The film has taken a start due to the strong impact created by the trailer coupled with a superhit song in the form of Taj Mahal.
The film is made at a minimal cost of Rs. 21 crores, and the makers have already recovered the amount with music rights and subsidies. The theatrical revenue, along with the revenue generated by the sale of satellite and digital rights will be all profit for Himesh Reshammiya. The film is valued at Rs. 15 crore for digital and satellite rights, whereas the theatrical revenue is also expected to be in the north of Rs. 10 crore, which is phenomenal.
The best part about Badass Ravi Kumar is the fact that the opening is organic without any malpractices. The film has toppled the second release of the week, Loveyapa by a margin, as the Junaid Khan and Khushi Kapoor starrer has opened around the Rs. 1 crore mark.
