Mohanlal Sons launches flagship store in Gurugram

Men’s traditional and occasion wear brand Mohanlal Sons has opened a flagship store in Gurugram’s Airia Mall. The heritage label is now present in 21 Indian cities. Expanding with an omni-channel approach, the brand also expects e-commerce’s contribution to its total sales to rise to 5%. 

“We realised that this was not a scalable model for us to open more stores and that the margins were in private labels,” said Mohanlal Sons’ director Mayank Mohan, India Retailing reported. “So, we started investing in our own brand name and our brand value.”

The store houses a wide range of men’s festive wear, ranging from kurtas to Jawahar jackets and Jodhpuri suits, in hues spanning ivory and pastel shades to rich jewel tones. Mohanlal Sons also retails a range of children’s wear to offer traditional festive styles for young boys and a selection of fashion accessories including footwear, ties, and cufflinks. 

Mohanlal Sons opened a number of brick-and-mortar stores in 2024 in locations including Indore, Bengaluru, and Jammu, according to the brand’s Facebook page. The brand now counts 36 outlets spread across 21 Indian cities and plans to continue to expand its brick-and-mortar presence across the country to reach new customer demographics.