Amaltas launches Rex Bow collection (#1688689)

Amaltas Jewells, a luxury lab-grown diamond jewellery brand has expanded its offerings for the festive season with the launch of its ‘Red Bow’ collection.

The Red Bow collection offers an exquisite selection of lab diamond jewellery pieces that include earrings, pendants, and rings.

The collection was launched with marketing campaign that saw a giant ring box adorned with a vibrant red bow mounted on a red Audi convertible doing the rounds across Delhi NCR.

Commenting on the launch, Yasha Singh, spokesperson of Amaltas in a statement said, “The giant ring box on the red Audi was a direct nod to the collection’s theme, a perfect gift wrapped with love and excitement. The campaign not only captured imaginations but also significantly boosted brand awareness, marking the launch as a citywide celebration.”

The Red Bow collection priced at Rs 5,000 ($60) will be available for purchase on the brand’s e-commerce store.