Malabar Gold onboards Manasi Parekh as brand ambassador (#1682884)

Malabar Gold & Diamonds, a leading jewellery retailer has onboarded actor Manasi Parekh as brand ambassador.

The actor will represent the brand over the next two years featuring in campaigns targeted at Gujarati audiences across the globe.

Malabar Gold launched its first Gujarati campaign featuring the actor across multiple platforms, including TV, print, digital media, social media, and hoardings.

Commenting on her association with the brand Manasi Parekh in a statement said, “I’m thrilled to be part of Malabar Gold & Diamonds’ campaign. I love how this campaign emphasizes honesty and transparency, helping people feel confident about the gold they’re buying.”

MP Ahammed, chairman of Malabar Group added, “We selected Manasi Parekh for this campaign because of her strong cultural roots in Gujarat, which makes her a perfect ambassador for our brand among Gujarati customers. Renowned for her impactful work in both television and film, Manasi resonates across generations, adding broad appeal to our campaign.”

Malabar Gold is the world’s 6th largest jewellery retailer with an expansive presence of over 360 showrooms across 13 countries.