Berrylush sees 50% increase in daily net sales after launching shopping app in August

Apparel brand Berrylush has reported a 50% increase in daily net sales within two months of launching its shopping app. The business has also seen substantial growth in customer engagement since August this year.

The sales growth shows an increase in demand for user-friendly digital platforms amongst fashion fanatics, the label announced in a press release. Berrylush also reported that its return on advertising spend has increased tenfold, highlighting the importance of its digital marketing campaigns.
 
“Berrylush’s newly revamped app was designed with one primary goal: to offer customers a hassle-free shopping experience,” announced the brand in a press release. “This strategy has proven highly successful, with conversion rates doubling and average order values significantly rising within the first two months. These numbers align with the broader industry trend of consumers seeking more convenient and enjoyable online shopping options.”
 
Since the launch of its shopping app, Berrylush has seen a 1.3 times increase in pre-paid orders, which now account for 45% of its online transactions. Pre-paid orders tend to have fewer cancellations which boosts the brand’s cash flow.
 
Offline, the brand counts brick-and-mortar stores across New Delhi, Noida, Rohtak, Surat, Indore, and Hyderabad and is continuing to spread its network. Berrylush caters to Gen Z and urban millennial women with its in-house team of fashion designers.