Esskay Beauty plans non-metro and international expansion

Beauty and wellness brand Esskay Beauty Resources Private Limited plans to expand its presence in non-metro cities in India to enter new markets. The business is also eyeing further international expansion to connect with global beauty enthusiasts.

“Our vision has always been to transform the beauty and wellness industry on a global scale,” said Esskay Beauty Resources’ director Ankit Virmani, India Retailing reported. “By expanding our footprint, we’re committed to bringing quality products and expert education to every corner of India and beyond.”
 
Esskay Beauty Resources currently manages 14 beauty, haircare, and hair tools brands including Rica, Casmara, Skinora, Ola!, and Natu’ra, according to its Facebook page. The business plans to deepen its connections with beauty professionals as well as spas and salons to bring its products to a wider audience.
 
The business retails in India, Nepal, Sri Lanka, and Bangladesh. For its next phase of expansion, Esskay Beauty Resources is keen to launch in new international markets.
 
Esskay Beauty Resources was founded in 2002 and its corporate offices are based in Gurugram, according to its Linkedin page. The business has a team of over 200 employed professionals who work across its network which spans 165 Indian cities. The business also has a distribution network which covers 300 Indian cities.