Foot Locker expects mass casualisation to fuel its growth in India

Multi-brand global footwear retailer Foot Locker sees an increasing demand for sneakers in the Indian market. The business expects mass casualisation to fuel its growth as it expands into the country through its long-term licensing agreement with Metro Brands Limited.

“People enter this category and see that sneakers could play a role in their everyday life,” said Foot Locker’s global chief executive Mary Dillon, ET Bureau reported. “We expect these trends will continue. We are also seeing a multi-brand retailer, once people enter the category, they’d like to buy multiple brands.”
 
Foot Locker is mulling launching a number of new brands in the Indian market, which it already retails in its stores in other countries. Metro Brands will own and operate brick-and-mortar Foot Locker stores in India and Nykaa Fashion will be Foot Locker’s exclusive e-commerce partner for India.
 
“The Indian consumer is going to see the best at Foot Locker,” Dillon told the Economic Times. “I think the time is right for us, going into a market like India, which is obviously large and growing, but very complex. India is the fifth largest consumer market in the world. So the opportunity for consumption and purchase of sneakers we see is quite big. The category is growing, and it’s expected to continue to grow.”