Salt Attire launches first EBO in Dehradun

Womenswear brand Salt Attire has launched an exclusive brand outlet in Dehradun as it continues to expand with an omni-channel approach. Located in the northern city’s Mall of Dehradun, the store retails a wide range of day to evening separates and denim.

“Some salt to the bland outfit with- Salt Attire at Mall of Dehradun, always at your service when it comes to trendy fashion,” announced Mall of Dehradun on Facebook. “From prints to pattern to classic ombre, the collection is undeniably a fashion rescue for all occasions; no matter dressing up or down! Head over to the store today
as good things don’t stay in racks for long.”

The store has a monochrome interior with industrial fittings to highlight Salt Attire’s western style garments. The brand joins labels in the mall including Go Colors, American Tourister, Lenskart, Aldo, Croma, and Lifestyle among others, according to its website.
 
“We do not rule out external funding whether debt or equity as funding in the future, it is something that will be needed to increase the pace of growth,” said Salt Attire’s founder Dipti Tolani about fuelling future growth in spring this year, India Retailing reported. Tolani launched Salt Attire in 2016 and the business is bootstrapped thus far.