Trooms launches children’s wear stores in Surat, Ahmedabad

Value children’s wear retailer Trooms has launched two new brick-and-mortar stores in Surat, one in the city’s Dindoli neighbourhood and one in Adajan. The brand has also launched a new store in Ahmedabad’s Naranpura nrighbourhood as the business bolsters its retail presence in Gujarat.

“Fresh, fun, and super comfy, discover our new kidswear at Trooms,” announced the business on Facebook, sharing a video of its new store in Shastrinagar, Naranpura. The new store caters to newborn babies up to 14 year old children and aims to offer a wide selection of affordable, western-style apparel and accessories featuring cartoon characters and colourful prints.
 
The majority of products in Trooms stores are priced between Rs 140 and Rs 490. Along with children’s wear including graphic t-shirts, leggings, rompers, frocks, and trousers, the store also houses a selection of lounge wear for mothers, according to its Facebook page.
 
Trooms counts seven brick-and-mortar stores spread across Ahmedabad, Surat, and Gandhinagar. The brand’s stores are located in a mixture of malls and high street locations and have bright, minimalist interiors to highlight its colourful apparel. The business is based in Ahmedabad and focuses on brick-and-mortar retail.