Formulated as a catalyst for creative minds from around the world, over 10 years of existence Brain Dead has garnered a global reputation for its unique, disruptive, approach to clothing, objects, and artworks. With people, their cultures, and their attitudes at its heart, the brand has become a meeting place for a network of contemporary subcultures.
Adidas Originals and Brain Dead reimagine the iconic Stan Smith sneaker in four colourways with unique features like chunky laces, furry back padding, and the Brain Dead logo.
This collaboration, celebrating Brain Dead’s disruptive style and Stan Smith’s cultural impact, is accompanied by a surrealist campaign by artist Ryan Decker, merging fashion and art.
The first-ever tennis leather shoe, the Stan Smith has acquired cult status way beyond the racket-and-net universe, becoming one of the most recognizable silhouettes, and influencing every aspect of popular culture.
For this release, the Stan Smith has been reimagined with slight design touches that inject the Brain Dead factor, without bringing it too far from its legacy status: chunky, contrasted laces are chosen in favor of plain ones, the perforated upper sides show the brand’s “logo head,” and the back padding provides a stark contrast, in a raw, furry fabric. Offered in Cream, Dark Green, Light Blue, and Pink, the Brain Dead Stan Smith is an authentic homage that pushes the shoe’s legacy forward, highlighting its glorious days.
In true Brain Dead style, the launch of the collaborative Stan Smith is accompanied by a campaign, created with artist Ryan Decker, that draws inspiration from the absurd world of animation as a tennis match rendered through surrealist aesthetics plays host to flying rackets and eery assemblages of objects on the court.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (RM)
