In an era characterised by wanderlust and a passion for exploration, Indians are redefining the travel landscape. From solo escapades to spontaneous getaways, adventure trips to sporting events, experiential travel is the rising trend.
While Indians are willing to spend more for these experiences, they want value for each Rupee they spend, and they often turn to ‘travel hacks’ to make their travel budget-friendly. According to the Global Travel Trends Report by American Express, Indians planning on taking a trip in 2024 plan to use these most popular ‘travel hacks’ to save and enjoy:
- 43 per cent use credit card points to pay for flights/hotels;
- 42 per cent book through companies that offer complimentary hotel benefits (e.g. room upgrades, hotel credits);
- 35 per cent divide their stays between luxury and more affordable accommodations.
As many as 92 per cent of Indians agree that they are interested in finding flight deals so they can spend more on accommodation or upgrades. Travelling during off-peak seasons and times of the week is also a popular strategy used among Indians planning to travel this year.
Solo travel is also becoming a rite of passage. Empowered by social media and a desire for personal growth, young travellers are increasingly embarking on adventures by themselves. Whether it’s backpacking through Europe, exploring the bustling streets of New York or Tokyo, or immersing oneself in the serenity of nature, solo travel offers a sense of freedom and self-discovery unmatched by any other experience.
More Indians are planning on travelling alone this year (84 per cent) compared to their global counterparts (66 per cent). Further, nearly two-thirds of Indian travellers (59 per cent) say they plan on travelling for more than one solo adventure. They are choosing to travel alone as a special treat, to reconnect with themselves, and to take a break from the chaos of daily life.
Another interesting trend is how Indians are embracing spontaneity like never before, with 58 per cent opting for last-minute getaways and impromptu trips rather than meticulously planned vacations. Whether it’s a weekend road trip to a nearby city or a last-minute jaunt to a tropical paradise, this spontaneity adds a layer of excitement to the travel experience. With more travel apps and websites offering last-minute deals, these spur-of-the-moment adventures have never been more accessible or appealing to travellers. The travel trend also report found the most attractive reasons for spontaneous travel were the freedom to explore with no pressure (50 per cent), the flexibility to visit multiple destinations (49 per cent), and the ability to experience new cultures/local experiences (48 per cent).
The Skyscanner survey showcases the travel aspirations and meticulous planning of Gen Z in India, emphasising their inclination toward cultural immersion, vegetarian-friendly options, and thorough itinerary planning. Understanding these travel preferences, Skyscanner said it aims to empower young travellers by providing valuable resources and tools for effective trip planning and budget management.
Lastly, there is a growing demand for attending live sports, causing many Indians to plan their travel around the matches they most want to see. Sports have always had the power to bring people together, and for sports and travel enthusiasts, travelling to attend sports events is a passion. Whether it’s cheering on their favourite team at a local stadium or travelling across the country to witness a major event, sports enthusiasts will go to great lengths to experience those thrills. Our survey indicates that more than three-quarters (76 per cent) of Indians are interested in travelling for sporting events – with travelling to see their favourite sports team in person (48 per cent) and a big sports/cultural event (47 per cent) as top events Indians are interested in travelling to experience. Paris (43 per cent), London (42 per cent) and New York City (37 per cent) are top destinations among Indians planning on travelling for a sporting event this summer.
As you can see, Indians’ attitudes to travel are changing and becoming an outlet for personal growth and connection. Travel has become a means of self-discovery, an adventure, and a connection for Indians.
The author is the CEO and Country Manager of American Express Banking Corp. India.
DISCLAIMER: The views expressed are solely of the author and ETTravelWorld.com does not necessarily subscribe to it. ETTravelWorld.com shall not be responsible for any damage caused to any person/organisation directly or indirectly.
