Reliance’s Yousta launches second Pune store

Reliance Retail’s value fashion chain Yousta opened its second brick-and-mortar store in Pune’s Phoenix Marketcity Mall with Bollywood celebrity Shraddha Kapoor.

“Shraddha Kapoor x Yousta, the duo we didn’t think we needed,” the shopping centre announced on Facebook. “Upstyle with the new collection and flex your fits like an absolute star. Visit the store on lower ground at Phoenix Marketcity Pune.”
 
The store houses a wide range of western wear for men and women and is enabled with technology to create a seamless online to offline shopping experience. Along with apparel, the store also retails accessories including handbags, inner wear, and footwear among others. 

Most products in the new Yousta store are priced below Rs 499 and the highest price in the store is Rs 999. Yousta’s ‘Starring Now’ collection provides frequent clothing drops and the store also features QR code accessibility and self checkouts. 
 
Shraddha Kapoor cut a cake and cut a ribbon to launch the store before treating herself to a shopping spree inside. Kapoor noted the store’s use of technology and its diverse array of styles, Indian Retailer Bureau reported. 
 
The new Yousta store joins its preexisting outlet in Pune’s Aero Mall. The brand was launched in 2023 and was established by Reliance Retail to tap into the growing demand for branded value fashion.