Soho House, renowned as a global membership club for creatives, is set to significantly expand its presence in India by introducing its exclusive Cities Without Houses (CWH) membership across six new cities in the country. The expansion also includes the future openings of Soho House New Delhi and Soho House South Mumbai, following the successful establishment of Soho House Mumbai over five years ago.
The Cities Without Houses (CWH) membership is designed to connect creative individuals residing in cities without physical Soho House locations. This membership offers curated experiences and events for members to participate in, fostering a sense of community and providing full access to Soho Houses worldwide when traveling.
Members can anticipate a diverse range of events and experiences, including One Night Only dinners, weekend getaways, live music performances, and intimate fashion or art encounters. These events often coincide with key cultural moments in global cities, such as a One Night Affair with Tomo Koizumi in Tokyo, Salone del Mobile One Night Only Dinner in Milan, Arco Art Party in Lisbon, VIVID Sydney Under The Tunnels, and a Milan Fashion Week party.
Dominique Bellas, Membership Director of Cities Without Houses, expressed enthusiasm about the launch in India, stating, “This will be the first time that our CWH membership will be available in India, and we’re excited to learn more about India’s diverse and vibrant creative scene from our members to see how we can contribute and enrich their experience across all six cities.”
India-based creatives interested in joining Soho House’s community in New Delhi, Goa, Jaipur, Bengaluru, Kolkata, and Hyderabad can apply for Cities Without Houses membership through the official Soho House website.
The revenue breakdown from Indian members revealed an even split between domestic (51 per cent) and international (49 per cent) travel, showcasing a balanced interest in both local and global destinations. Top source markets for inbound travel to India included the US, UK, and Australia, highlighting the country’s global appeal as a travel destination.
Looking ahead, Soho House plans to establish two new Houses in India: Soho House New Delhi and Soho House South Mumbai. These Houses will offer indoor and outdoor spaces for members to socialize, along with hosting various events to bring creative minds together.Kelly Wardingham, Regional Operations Director for Asia, expressed the commitment to fostering a vibrant creative community in India, saying, “We are committed to building a membership community of kind, interesting, and creative people in India and are looking forward to expanding the experience for our members globally by opening two new Houses in New Delhi and South Mumbai.”
The announcement of Soho House’s India expansion was made during an event held at Soho House Mumbai, coinciding with the launch of the new Soho House magazine. The event featured co-host and actor Ali Fazal, along with a live performance by the Rajeev Raja Combine trio and a sampling of dishes from the Soho House Bangkok menu.
