Kazo launches new campaign for women’s empowerment

Fashion brand Kazo has launched a new campaign to promote women’s empowerment on the occasion of International Women’s Day. The brand’s new ‘She Shines’ campaign highlights women’s aspirations along with Kazo’s different clothing collections designed to cater to many walks of life. 

“At Kazo, we believe in empowering women to shine in every aspect of their lives,” said the brand’s creative director Divya Aggarwal in a press release. “Through the #SheShines campaign, we aim to celebrate the strength, resilience, and brilliance of women from all walks of life. We invite every woman out there to join us in this journey of empowerment and inspiration.”
 
The campaign is designed to celebrate women across India and beyond as CEOs, entrepreneurs, scholars, and more. By showing the diverse roles women play in society, the brand aims to present itself as catering to diverse customer demographics and supporting women’s careers. The campaign also shows how many women are making positive changes in the world. 

Deepak Aggarwal launched Kazo in July 2007 in New Delhi. The brand aims to cater to the modern Indian woman and pursue responsible business practices while creating affordable and fashion forward clothing and accessories such as outerwear, dresses, handbags, and accessories as well as fragrances.