OYO, the global hospitality technology company, has unveiled Wizard Shark, an innovative loyalty program inspired by the reality series Shark Tank India. Priced at just INR 1, this limited-edition program offers exclusive benefits, including complimentary stays and enhanced discounts, aimed at rewarding loyal customers.
Wizard Shark provides members with enticing perks, such as a free night’s stay after accumulating seven room nights and an additional 5 per cent discount on OYO’s extensive network of over 3,800 Wizard hotels across India. Furthermore, participants can earn rewards in the form of OYO money and enjoy free membership renewal for three months.
Originally launched in August 2018, OYO’s Wizard program boasts over 4.4 million active members, making it one of the largest loyalty programs in India’s hospitality sector. Designed to cater to frequent travellers, the initiative not only offers attractive deals to customers but also boosts revenue for OYO’s hotel partners.
Ritesh Agarwal, Founder & Group CEO, OYO, emphasised the customer-centric approach behind Wizard Shark, stating, “Our Wizard program has been instrumental in enhancing customer experience, and Wizard Shark, with its affordable pricing and comprehensive benefits, aims to further delight our loyal customers.”
In an exclusive conversation with ET TravelWorld, William Hall, Vice-President of Marketing & Digital for RCI EMEA, APAC & India, shared insights into the company’s milestone celebration and its strategic roadmap for the Indian market. The company has introduced two innovative products tailored for the Indian market: RCI Plus and RCI Cruise Exchange.
Agarwal’s participation as a judge in Shark Tank India’s third season adds another dimension to OYO’s venture into loyalty programs, highlighting the company’s commitment to innovation and customer satisfaction.In addition to Wizard Shark, the Wizard program encompasses three other tiers: Blue, Silver, and Gold. Gold members, for instance, are entitled to a complimentary stay each year after five nights stayed at OYO, while Blue and Silver members can enjoy reward stays on their eighth and seventh nights, respectively. Gold members also benefit from unlimited ‘Pay at Hotel’ bookings and priority customer support, enhancing their overall experience with OYO.
