The Indian Garage Company launches ‘Elegance Redefined’ collection

The Indian Garage Company (TIGC), a direct-to-consumer fast-fashion brand has launched its signature heritage collection called ‘Elegance Redefined’.

The collection comprises of 70 signature styles has been created by drawing inspiration from the architectural marvels of Hawa Mahal in Rajasthan and the Taj Mahal in Agra.

Commenting on the collection, Anant Tanted, founder CEO of The Indian Garage Company in a statement said, “The Indian Heritage Collection seamlessly aligns with our brand’s vision of nurturing cultural diversity alongside contemporary fashion. Our steadfast commitment to cultural richness and innovation underscores our dedication to evolving and leading in the realm of fast fashion for men’s apparel.”

“We anticipate increased customer engagement and a broader consumer base, with market expectations centred on positively impacting overall revenue and enhancing brand recognition,” he added.

The collection priced at Rs 500 ($6) onwards will be exclusively available on the TIGC Website & Myntra.
Founded in 2012 by Anant Tanted, The Indian Garage Company is a bootstrapped direct-to-consumer firm operating under the ‘House of Brands’ format.