Amidst the buzz about Ayodhya’s grand temple opening, Indian Hotels Company (IHCL) has announced the signing of a third hotel in Ayodhya, Uttar Pradesh. The brownfield project will be branded as an IHCL SeleQtions hotel.
“This signing is in line with IHCL’s strategy to establish a significant presence in spiritual destinations. Ayodhya’s remarkable transformation to a world-class pilgrimage destination, marked by the inauguration of the Ram Janmabhoomi Mandir, is poised to draw an influx of tourists from around the world. This new hotel addition reflects our commitment to developing cultural circuits and itineraries, harnessing their tourism potential,” said Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL.
“IHCL will now offer three distinct brands in Ayodhya of about 400 rooms and we are delighted to collaborate with KM Vyapar Ltd for this SeleQtions hotel,” he added.
The 150-key hotel, sprawled over 1.3 acres, is at a short driving distance from the upcoming Maryada Purushottam Shri Ram International Airport as well as popular tourist spots. It will feature a range of dining options, including an all-day diner. Other recreation facilities will include a spa, swimming pool, and fitness center.
The hotel will also offer over 10,000 sq. ft of banqueting space, ideal to host social gatherings and corporate events.
The prices for hotels have spiked by 60 per cent, while flight fares have increased by 10 per cent compared to the first week of Jan 2024, revealed Cleartrip while Yatra observed a fourfold rise in flight bookings compared to December 2023. The online travel agencies also expect that the momentum generated by the Ram Mandir inauguration will lead to a substantial boost in the tourism and hospitality sector.
“We are confident that the company, with its successful track record of pioneering new destinations, will contribute to the growth and enhancement of Ayodhya’s hospitality landscape,” said Aditya Jhunjhunwala, Promoter, KM Vyapar Ltd. Located on the banks of River Saryu, Ayodhya in Uttar Pradesh is the birthplace of Lord Ram, one of the most revered deities in Hinduism. It is known for its ancient temples and is a popular pilgrimage destination.
With the addition of this, IHCL will have three hotels across SeleQtions, Vivanta and Ginger brands in Ayodhya.
The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses offering a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers and ranked as India’s Strongest Brand 2023 as per Brand Finance; SeleQtions, a named collection of hotels; Vivanta, sophisticated upscale hotels; and Ginger.
