Fine jewellery brand Kalyan Jewellers has strengthened its retail presence in the state of Bihar with the opening of its second exclusive brand outlet to date in Patna. Located in the city’s Anisabad district, the store retails the brand’s full selection of gold and diamond jewellery.
“We are thrilled to announce the opening of our second showroom in Patna, one of the largest markets in the state of Bihar,” said Kalyan Jewellers’ executive director Ramesh Kalyanaraman, India Retailing reported. “This new investment in the region reflects our commitment to strengthen our presence in Bihar. We believe this market holds immense untapped potential and will contribute to our growth momentum, building upon the strong foundation we have established in the region.”
The new Kalyan Jewellers store is its third in the state of Bihar and the brand plans to continue to open stores to further establish its presence in the area. The Anisabad store was inaugurated by Bollywood celebrity Shilpa Shetty Kundra on July 7.
The brand also recently launched its new bridal and wedding jewellery collection for its wedding line ‘Muhurat’, Kalyan Jewellers announced on Facebook. The collection is designed to highlight the theme of family bonds for the upcoming wedding season.
As well as Muhurat, the new Patna store also has spaces dedicated to Kalyan Jewellers’ subsidiary brands including ‘Glo’, ‘Mudhra’, ‘Nimah’, ‘Anokhi’, ‘Apoorva’, ‘Rang’, “Antara’, and ‘Lila’ among others. The store opened with a promotional offer for shoppers making purchases over Rs 1 lakh.
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