Americans are booking their summer trips this year despite inflation


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Americans are eager to travel this summer despite inflation-strapped budgets.

“They’re booking flights, hotels, rental cars, vacation homes,” said Hopper economist Hayley Berg. “They are also exhibiting deal-seeking behavior.”

The overall price of travel is up 16% from this time in 2019, according to the NerdWallet Travel Price Index.

But that still feels like a deal, considering some recent easing in prices as inflation cools. Airfares are down 13.4% since last year, according to the latest figures from the consumer price index. Car rental prices peaked in July 2021, according to NerdWallet, and have been consistently declining. Rates in May are down 12.4% year over year.

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Nearly 85% of American adults intend to travel this summer, according to a survey conducted by The Vacationer. Moreover, more than 60% of adults intend to travel for the July 4 weekend.

International travel is particularly popular this summer, primarily due to pent-up demand, as this is the first summer without Covid-related travel restrictions, Berg said.

‘Deal-seeking behavior’ limits inflation effect

Americans are being extra savvy with their dollars this year. More than nine in 10 adults, 92%, say they look for ways to save on travel, according to a recent NerdWallet survey of 2,000 American adults.

“What’s been challenging about inflation is there’s just not a ton of variability in your choices a day,” said NerdWallet travel expert Sally French. “You might be able to go for the organic eggs or the regular eggs.”

“With travel, people do have those options: It’s possible to travel cheaply.”

Americans are booking their summer trips this year despite inflation

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Hopper users are applying price-watching features, booking their flights when they are on sale and coming back to check the price of their trips and hotels 30% to 50% more than they did pre-pandemic, according to Berg.

“Despite that period of planning getting smaller, they’re checking prices more,” she said. “That tells us that there definitely is price sensitivity, but we’ve not seen a slowdown in demand.”

“I do think it’s the deal-seeking behavior that’s enabling a lot of this travel,” Berg added.

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