Malabar Gold names NTR Jr as its brand ambassador

Jewellery major Malabar Gold & Diamonds has signed actor Nandamuri Taraka Rama Rao Junior (NTR Jr) as its brand ambassador.

NTR Jr will feature in the brand’s upcoming consumer campaigns across print, television, and digital media.

With this association, Malabar Gold aim to further expand its customer base and build a stronger consumer-connect in Andhra Pradesh and Telangana regions.

Commenting on associating with NTR Jr, MP Ahammed, chairman of Malabar Group in a statement said, “We are excited to renew our time-tested association with NTR Jr. He has emerged as a one of the widely admired movie stars in India across regions. His impressive personality will further elevate our brand proposition and help accelerate the acceptance of the brand globally in our ambition to be the no. 1 global jewellery retailer.

NTR Jr added, “I am happy to be associated once again with Malabar Gold & Diamonds. Apart from being one of the most trusted jewellery brands, they are actively showcasing Indian designs, art & culture at the global stage. I see great synergy between the values I believe in and what the brand stands for.”

Malabar Gold and Diamonds is currently ranked as the sixth largest jewellery retailer in the world in terms of revenue and it aims to become number one by 2030.