Sparky Jeans aims to become Rs 1,000 crore brand in three years

Men’s denim and casual wear brand Sparky Jeans plans to vastly expand its retail operations and become a Rs 1,000 crore brand in the coming three years. Sparky Jeans plans to achieve this by entering the fast-growing children’s wear market, adding new menswear options, and expanding its distribution network. 

“Kids’ clothing is experiencing rapid growth, and we are entering the market to capitalise,” said brand founder JK Jain, Republic World reported. Sparky Jeans also plans to continue to carry out research and development to introduce new menswear designs in line with market demands. 
 
In order to increase its sales, Sparky Jeans also plans to greatly increase its manufacturing capacity. The business currently runs five production units in Noida and plans to add a further six. 

Sparky Jeans uses textiles from suppliers including Luthai, Arvind Limited, Raymond Limited, and Vardhman Textiles Limited to make its clothing and designs its pieces in-house. The brand mainly caters to shoppers in Tier 2 and 3 locations who are increasingly interested in branded western wear while remaining price conscious. 
 
JK Jain founded Sparky Jeans with the aim of creating a ‘Make in India’ brand which caters to the needs and aesthetics of the modern Indian man, according to the brand’s Facebook page. The business retails through multi-brand vendors across the country with its strongest presence in the north of the country.