⁠Pepe Jeans names Kriti Sanon as global brand ambassador

Pepe Jeans London has signed Indian actor, producer, and entrepreneur as its new global brand ambassador.

The actor will start her association with campaign promoting the brand’s newly launched autumn/winter collection ‘Very Pepe’.

Commenting on her association with the brand, Kriti Sanon in a statement said, “Pepe Jeans has always stood for individuality and bold style. I’m thrilled to represent a brand as their global brand ambassador that not only reflects my personal style but also connects the best of London’s iconic fashion heritage with a global audience.”

Marcella Wartenbergh, CEO of AWWG’s (Pepe Jeans owner) added, “We are thrilled to collaborate with Kriti Sanon as our brand ambassador. Following the incredible memorable experience of taking the leading actor to Silverstone with Red Bull Racing by Pepe Jeans, our upcoming new campaign marks yet another exciting chapter for our brand.”

Pepe Jeans London autumn/winter 2024 collection is available for purchase on online and retail stores across India.